What is Financial Life Planning?

Think of the raw materials used to build your financial home. Now, visualize these materials lying around, unassembled, uncoordinated.

  • Investments     Health Care     Heirs
  • Wills     Insurance     Charity
  • Trusts     Living Expenses     Retirement Plans
  • Social Security     Education     Annuities

How will you put them together to build a strong, enduring structure to shelter you, your spouse, and your children now and in the future?

This is where we come in.

We are Lof Financial Advisors – your architect and general contractor.

When you team with Lof Financial Advisors, you don’t have to know all the questions. That’s our job! We identify potential risks to your Financial Life Plan and work with you and your other professional advisors to address them. We also monitor your financial home to keep it running smoothly for years.


Education, Examination, Experience, Ethics


  • Most have a four-year finance-related college degree
  • All must complete theoretical and practical financial planning training at a college or university offering a curriculum approved by the Certified Financial Planner Board of Standards


  • Pass a comprehensive, two day integrated format certification examination covering:
    • principals of financial, insurance, employee benefits, income tax, retirement , and estate planning and risk management
  • Complete recertification bi-annually


  • Must have a minimum three years experience to obtain a working knowledge on financial planning counseling skills


  • Must pass an ethics review and agree to abide by the CFP Board’s Financial Planning Practice Standards and a strict code of professional conduct known as the CFP Board’s Code of Ethics and Professional Responsibility
  • The Code states CFP® practitioners are to act with integrity, offering professional services that are objective and based on client needs

Not every financial planner is a CERTIFIED FINANCIAL PLANNER™ professional. You and your family deserve nothing less than to work with a CFP® professional in pursuing your Financial Life Plan.

Explore Lof Financial Advisors

What can you expect from us?

  • Initial, complimentary, three-step information gathering, get-to-know each other process resulting is a written financial plan
  • Coordination of your financial life plan with all of your other professional advisors (CPAs, attorneys, insurance agents, etc.)
  • Continually review, monitor and adjust your financial life plan

Trend Following –

an investment strategy that aims to seek market gains by analyzing the trend a particular asset is experiencing – is a concept Lof believes in.

What will your experience be?

Personnel, Professional, Passionate Financial Life Planning.

Larry Lof

President, Founder
Wealth Strategist
Financial Life Planner

Read more about Larry Lof

Lisa Thurman

Financial Life Planner

Read more about Lisa Thurman

Sue Lubbers

Executive Service Administrator

Read more about Sue Lubbers


Tom Forsythe

Registered Representative
Business Consultant
Long Term Care Specialist

Read more about Tom Forsythe

Independent Advisor Financial Life Planning Services

What it Means to You.

  • Access to the finest products and services available with no other considerations other than your best interests

What facilitates our independence?

  • Our broker/dealer, Cambridge Investment Research, Inc., endorses a universe of non-propriety investment and financial life planning tools.
    • No pressure to promote in-house products and no sales quotas


  • Lof Financial Advisors provides you with the best of both worlds,
    • An agile Financial Life Planning firm
    • Access to the resources of one of the highest rated broker/dealers in the U.S.

Cambridge Investment Research, LLC

Please visit the Cambridge website, www.cir2.com. Find out more about the meaning of independence in Financial Life Planning.

Contact Us

Lof Advisors

Lof Advisors

4757 E Camp Lowell Drive Tucson, AZ 85712

Laurence Lof Financial Advisors, LLC

4757 East Camp Lowell Drive

Tucson, AZ 85712

800.829.2523   toll free

520.881.2523   direct

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Your Money/ Our Thoughts: A Weekly Commentary

Week of March 6, 2023

    QUOTE OF THE WEEK “The soul would have no rainbow if the eyes had no tears.” - Native American Proverb TECH CORNER Federal Reserve Chairman Jerome Powell testified today before Congress and the equity markets didn't like what he had to say. Because the...

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